Find the person
your business
is missing.
Building the product is only part of the journey. Sometimes you don't understand the market well enough. Sometimes you need someone who can open the right doors. Sometimes you've built something good but don't know how to turn it into customers.
You don't need to know who you need before you start. Tell us where you're stuck. We'll help work that out.
About two minutes. Your profile stays private. New to this? Read the startup bottleneck assessment guide.
Building got easier.
Getting customers
didn't.
Get matched with
We don't help you build the product. We help you get the product into the market. One person can cover more than one of these.
Domain Expert
People who understand your industry, market, and customers, and how things really work inside it.
Business Development
People who can open doors, find decision-makers, build partnerships, and help you enter the right markets.
Sales & Commercial
People who can help you position, price, and sell, and turn your product into paying customers.
Where to start
Start with the bottleneck, not the job title.
Most founders ask for a developer or a co-founder. The real gap is often customers, a partnership, or a sales channel nobody on the team owns yet.
For founders
Find my bottleneck
Answer a short assessment, get a plain-English diagnosis of what is really stuck, and get introduced to the person whose experience fits it. Your first introduction is free.
For experts
Join as an expert
Domain, business development, or sales: no fee to join. Meet founders who have already been assessed and need exactly what you know.
A reason to speak, not a score to trust blindly.
Matches lead with the missing capability and the expert's evidence. Names, titles, and percentages come second.
The founder says
"I've built the product, but I need someone who understands selling into NHS organisations."
The assessment finds the product is not the blocker. The primary bottleneck is market access. You probably don't need another developer.
You need
An NHS Domain Expert who also opens doors
Has sold digital products into NHS trusts and knows who signs off, which frameworks matter, and what evidence buyers expect.
- Why they fit
- NHS procurement and partnerships
- Best format
- Focused advisory session
How it works
01Name the bottleneck
A two-minute assessment separates the visible symptom from the constraint underneath it.
02Build the match brief
Your stage, market, next milestone, and preferred way of working become a focused brief.
03Review explained matches
Each result shows why the person fits, what evidence they gave, and how an introduction would work.
04Request an introduction
Send one clear ask to the person whose experience fits, and get a yes or no quickly.
Founder scenarios
The request changes when the bottleneck is clearer.
Illustrative examples from MVP, pilot, and early-customer stages.
"We thought we needed another developer. We needed someone who knew how enterprise IT buys."
"People loved the product at the market stall. No retailer would stock it."
Founder guides
Start with the bottleneck
Know who you need before you ask for help.
Two minutes to a clear diagnosis, and an introduction to the Domain Expert, Business Development specialist, or Sales & Commercial expert whose experience fits it.
Find my bottleneck